Karigar shoots your garments, plans your campaigns — and learns what sells.
One teammate in one chat. He shoots your actual garments with every weave intact, plans your festival campaigns, reconciles ROAS against real Shopify orders — and remembers what sold. You just ask.
One karigar. All your platforms.
Shopify
Meta Ads
Google Ads
GA4
Amazon
Flipkart
MyntraEvery frame above was made by Karigar from flat-lay phone photos of real garments.
You’ve tried the generators.
Karigar is a teammate.
He prompts from evidence, not memory
You prompt image tools from guesswork; Karigar writes every brief from your brand DNA, your catalogue and what converted last drop. No re-explaining your zari, no prompt roulette.
He plans campaigns, not one-off images
Generic tools hand you a picture. Give Karigar one brief and he plans the theme, channel mix and copy — then generates every asset and crop together.
He sees what your image tool never will
Shopify orders, Meta and Google Ads spend, GA4 sessions — connected in one click. Karigar reconciles them per asset, so every creative carries the real revenue it drove.
He learns every week. It compounds.
His weekly loop distils winners into your brand memory — palettes, poses, hooks that sold. Your creative gets better while your competitors’ resets to zero.
That’s the difference between a tool and a karigar: he runs the loop every week, your brand memory gets richer with every drop — and the gap between you and brands still prompting from scratch keeps widening.
One artisan, eight trades
Every card is a real skill Karigar runs today — each starts with a sentence in chat.
Brand onboarding
Give him one link. He reads your palette, voice, audience and catalogue, and starts your brand memory.
Onboard my brand from my websiteProduct shoots
Two flat-lay phone photos become editorial photos, reels and banners — every stitch validated against your references.
Shoot my red kurta setCampaigns
One brief becomes the whole festival campaign — theme, copy, price badges and every channel crop. 22 festivals preset.
Plan my Holi saleEdits & review
He revises backdrop, crop or hem in chat, reviews his own work against your refs — and remembers your taste.
Make the backdrop deep tealGrowth analysis
Reconciles what Meta claims against your real Shopify orders and GA4. Names the exact ad set that dipped.
Why did my ROAS dip last week?Weekly reports
A founder-ready growth review written every week — a clean PDF you can forward to your team or investors.
Build my weekly growth reviewLearning loop
Distils every drop’s winners and losers into brand memory, so the next batch starts from proof, not guesses.
What sold best last drop?Web research
Competitors, trends, voice-of-customer — researched across the live web and saved as reports you can brief from.
Benchmark my competitorsHand him two flat-lays. He hands back a launch kit.
Karigar validates every zari line and dupatta drape against your reference photos, casts your brand’s ambassador, then delivers editorial photos, reels and size-perfect banners — about 30 seconds per photo, ~1% of a studio shoot’s cost.
- ✓On-model, catalogue-accurate — the garment you sell is the garment you shot
- ✓Hero, PDP, lifestyle, story and banner formats in one pass
- ✓Reels with native model dialogue, no dubbing
read_memorybrand.md · palette, ambassador, learnings✓validate_referenceszari lines · drape · print repeat✓generate_assets2 refs → 11 assets · 14 min✓Eight festivals in eight weeks? One brief each.
Tell Karigar what you’re launching. He plans the theme, channel mix and copy, then generates every asset — event-specific backdrops, auto-rendered price badges and channel-ready crops for Meta, Instagram, WhatsApp and your store.
- ✓22 festival presets, from Rakhi to wedding season
- ✓Flash sales and drops with urgency creative, on brand
- ✓Every channel’s ratio and safe space handled automatically
plan_campaignHoli · theme, offer, channel mix✓write_copyheadlines, CTAs, price badges✓generate_assets1 brief → 12 assets · 5 channels✓Ask him anything. He answers with the truth.
Karigar reconciles what Meta reports against your Shopify orders and GA4 — flags inflated ad sets, ranks your real winners, and writes the post-mortem before you reallocate a rupee.
- ✓Shopify, Meta Ads, Google Ads and GA4 in one-click, read-only OAuth
- ✓True ROAS, reconciled — not the platform’s inflated number
- ✓A weekly growth review as a PDF you can forward
query_shopifyorders, revenue by SKU✓query_meta_adsspend + reported ROAS✓reconcile_attributionGA4 cross-check · Shopify + Meta + GA4✓Don’t like something? Tell him.
Karigar revises the backdrop, crop, hem length or colour in seconds — the garment stays untouched. And he remembers your taste, so the next batch already reflects it.
- ✓Every edit re-validated against your reference photos
- ✓Same garment, same model — only what you asked for changes
- ✓Your preferences flow into his brand memory
fetch_assetfrom your gallery✓edit_rendernew backdrop✓validate_referencesgarment unchanged✓Karigar runs the loop so you don’t have to
He creates
Two flat-lays become editorial photos, reels and banners. One brief becomes a whole festival campaign.
He publishes
Every asset auto-cropped for Meta, Instagram, WhatsApp and your store — the right ratio and safe space for each.
He measures
Shopify, Meta, Google Ads and GA4 connect in one click. Every asset linked to the real revenue it drove.
He learns
Winners and losers distilled into your brand memory. The next batch starts from what actually converted.
A growth review written for you every week — a clean PDF you can send your team or investors.
He watches the ads your competitors run — and generates your own take in a click.
The whole loop runs itself weekly: fresh creative, reports and learnings, on schedule, hands-off.
He remembers everything that sold — palettes, poses, hooks — in a brand memory that compounds every drop. Fire an agency and the learning walks out the door. Karigar’s stays yours.
Working with him before your chai goes cold
Paste your website
Karigar reads your palette, aesthetics and catalogue automatically. Your brand memory starts here.
Upload two phone photos
Front and back flat-lays of any garment are enough. No studio, no model, no photographer.
Ask him for what you need
“Shoot my red kurta set.” “Plan my Diwali campaign.” “Why did ROAS dip?” The launch kit lands in ~14 minutes.
The studio, the agency, the AI tool — or the karigar
| Studio shoot | Creative agency | Generic AI tools | Rooptantra · Karigar | |
|---|---|---|---|---|
| Cost | ₹2–4L per festive shoot | ₹40–80k/month retainer | Cheap, but unusable | From ₹70 per photo |
| Turnaround | 2–3 weeks | 1–3 weeks per brief | Minutes | Same day |
| Your actual garment | Yes | Yes | Invents garments — zari and drape go wrong | Validated against your reference photos |
| Festival campaigns | A new shoot each time | Extra scope, extra cost | No | 22 presets — one brief each |
| Knows what actually sold | No | A monthly report, maybe | No | ROAS reconciled with your Shopify orders |
| Learns your brand | No | Slowly, if the team stays | No | Brand memory compounds every drop |
One karigar, three kinds of boss
The Founder-Operator
You’re the bottleneck no more. Karigar runs the shoots, plans every festival campaign, reconciles ROAS against real Shopify orders and writes your weekly review — the team you couldn’t hire, learning your brand with every drop.
Marketing Lead
Volume with consistency — and proof. Karigar links every asset to the revenue it drove, flags fatigued creative before ROAS slips, and writes the weekly PDF your founder actually reads.
Marketplace Seller Going D2C
Hand Karigar your whole catalogue as flat-lay phone photos and launch with PDP, editorial and ad creative from day one. No studio, no team, no three-week wait.
Hire him for less than a day of studio time
Free Trial
All of Karigar with real credits — no card games, no feature gates.
- ✓₹10,000 in one-time usage credits
- ✓Full access — shoots, campaigns, analytics
- ✓Assets at trial rates: ₹100/photo, ₹40/video-second
- ✓Karigar chat metered by tokens
- ✓Every asset revisable in chat until it’s right
Agentic AI
Karigar on unlimited — with a monthly asset allowance built in.
- ✓₹7,500 of assets included every month (≈107 photos)
- ✓Unlimited Karigar — planning, analytics, chat, reports
- ✓Beyond the allowance: ₹70/photo, ₹30/video-second
- ✓Weekly growth reviews and the learning loop
- ✓Shopify, Meta Ads, Google Ads and GA4 connectors
Enterprise
For houses running multiple brands with committed monthly volume.
- ✓Committed monthly credits at preferred rates
- ✓Multiple brands, unlimited team seats
- ✓White-glove onboarding and catalogue migration
- ✓Priority rendering and support
- ✓Founder-led — you talk to the people who build it
A trial launch kit — 10 photos and a 10-second reel — is about ₹1,500 in credits. The studio shoot it replaces: ₹2–4 lakh.
Everything founders ask about Karigar
Karigar (कारीगर — “artisan”) is the AI agent at the centre of RoopTantra. He’s the only teammate you talk to: he onboards your brand from one link, shoots your garments from flat-lay photos, plans festival campaigns, reconciles your ad numbers against real Shopify orders, writes your weekly growth review, and remembers what sold. Everything in RoopTantra is made by asking him in chat.
You start free with ₹10,000 in one-time usage credits — no card. Everything bills from them at flat trial rates: ₹100 per photo and ₹40 per second of video, every channel crop included. When Karigar becomes your daily creative team, the Agentic AI plan is ₹25,000 a month (₹15,000 a month for your first three months at launch) with unlimited agent work plus ₹7,500 of assets monthly at subscriber rates (₹70/photo, ₹30/second — roughly 107 photos). Annual is ₹2,50,000 with two months free; the launch annual of ₹1,50,000 locks the launch rate for a year.
Yes. Karigar works from your own front and back reference shots and validates every zari line, print repeat and dupatta drape against them. Anything that drifts is caught and re-rendered before it ever reaches you — the garment you sell is the garment you shot.
Those tools invent generic images or hand you a blank template — and forget you the moment you close the tab. Karigar works from your actual garment photos, your palette and your catalogue, plans whole campaigns instead of single images, and learns from your sales data every week.
Every asset you publish is linked to the real revenue it drove — Meta, Google Ads and GA4 reconciled against your actual Shopify orders, so you see true ROAS, not the inflated platform number. Karigar’s learning loop distils what won into your brand memory, so the next batch of creative starts from what converted. You reallocate spend to genuine winners and stop feeding fatigued ad sets.
No. Two flat-lay phone photos of the garment are enough. There’s no shoot to book, no model to cast and no studio to rent — your first editorial photos land in about 30 seconds.
Your stores and ad accounts connect through official, read-only OAuth. Data is encrypted, never sold or used to train models, and only ever used to answer your own questions. You can revoke access in one click, any time.
Just tell him. Karigar revises the backdrop, crop, hem length or colour in seconds — the garment stays untouched — and your preference is remembered, so the next batch already reflects your taste.
Put a karigar on it.
₹10,000 in free credits, no card. Paste your website, upload two phone photos, and ask him for your first shoot — it lands before your chai goes cold.