AI photoshoots for clothing brands — from two flat-lay phone photos.
Upload a front and back photo of your saree, kurta, lehenga or co-ord. Karigar shoots it on your brand’s model — editorial, PDP, lifestyle and banner frames — with the zari, embroidery and drape validated against your own references. About 30 seconds a photo, from ₹70 each.
The zari border, the dupatta print repeat and the kurta length were checked against the flat-lays before delivery.
He learns your brand’s DNA before he shoots a single frame.
Paste your website. Karigar reads the site and your catalogue in one pass and writes down your brand DNA — palette, fonts, tone of voice, values, aesthetic, who you actually sell to, and the ambassador you cast. It lives in the app as an editable Brand DNA panel, so anything he inferred you can correct in a click, and everything he makes afterwards is generated from it.
- ✓Palette read from your own site and logo — the colours your brand already uses
- ✓Fonts, tone of voice, brand values and aesthetic, written down and editable
- ✓Who you actually sell to, read from your real catalogue rather than assumed from styling
- ✓Model casting fixed once — your ambassador, cast the same way across the catalogue
- ✓Styling and visual direction carried into every set, crop and campaign after it
This is the difference people feel and cannot name. Other tools drop your garment into a generic stock template — the same set, the same model and the same light every other brand gets. Karigar renders your brand’s look, then checks the result against your reference garment photos before it reaches you.
The panel is editable — correct anything he inferred and the next shoot uses it.
He uses your data to decide what to generate next
A photo tool’s hundredth image is no better than its first. Karigar’s is, because by then he knows which of your photos sold. Connect Shopify, Meta Ads, Google Ads and GA4 read-only — or just upload the exports — and the loop closes.
He shoots from your DNA
Every frame starts from your palette, your casting and your styling — and is validated against the garment’s own reference photos before you see it.
You publish
The same assets go out to Meta, Instagram, WhatsApp and your store, each cropped for its placement.
He reconciles what sold
Shopify, Meta Ads, Google Ads and GA4 connect read-only — or you upload the exports. Platform-claimed ROAS is reconciled against the orders that actually landed, so each photo carries the revenue it truly drove.
He distils it back in
Every week the winners and the losers — sets, poses, palettes, hooks, offers — are distilled into your brand memory. The next shoot starts from proof instead of a blank page.
Courtyard set with warm evening light outsold the white sweep on festive PDPs — now the default for occasion wear.
Tight bodice crops under-performed on Meta feed; full-length drape frames took their place in the next drop.
Gold-on-maroon and the ambassador’s three-quarter pose written into brand memory for the festive calendar.
Assets compound. The tenth drop is shot by someone who has read the receipts on the first nine — and he still works for you.
The garment you sell is the garment he shoots.
Generic image generators invent a kurta that looks roughly like yours. Karigar works from your actual reference photos and checks his own output against them before you ever see it — because a buyer who receives a different dupatta sends the parcel back.
- ✓Zari, gota and zardozi lines traced against your own reference photos
- ✓Print repeat, motif scale and placement held exactly where you printed them
- ✓Saree pallu, dupatta and lehenga drape rendered the way the fabric actually falls
- ✓Hem length, sleeve, neckline, placket and pleat count checked before delivery
- ✓Anything that drifts is caught and re-rendered before it ever reaches you
Every frame here was made by Karigar from flat-lay phone photos of real garments.
PDP, editorial, ads and reels — in the same pass
You don’t brief four different shoots. You ask once, and the whole kit comes back cropped for the places you actually sell.
PDP and catalogue
Clean on-model and flat-lay-to-on-model shots on your own backdrop, cropped for Shopify, Amazon, Myntra and Ajio listings.
Editorial and lifestyle
Campaign-grade frames on real sets — courtyard, studio sweep, festive interior — with your brand ambassador cast consistently across the catalogue.
Ads and banners
Meta, Instagram, WhatsApp and store banners in the right ratio, with the safe space each placement needs.
Reels
Short films of the garment in motion, with native model dialogue — no dubbing, no separate video shoot.
Don’t like a shot? Just tell him.
No reshoot day, no new brief, no invoice. Ask for a different backdrop, a back view or a tighter crop and the frame comes back in seconds — with the garment itself untouched.
- ✓Backdrop, crop, pose and framing changed in chat
- ✓The garment is re-validated after every edit
- ✓Your preferences are remembered for the next drop
Three steps, no shoot day
Paste your website
Karigar reads your palette, aesthetic, audience and catalogue in one pass. That becomes your brand memory.
Upload two phone photos
A front and back flat-lay of the garment on any table is enough. No mannequin rig, no model, no photographer, no studio booking.
Ask him for the shoot
“Shoot my red kurta set for Diwali.” The first photo lands in about 30 seconds; the full launch kit in about 14 minutes.
Shot from flat-lays, sold on real stores
Real garments, real reference photos — no stock models, no invented embroidery.
What a festive shoot costs you — and what it costs him
| Studio shoot | Creative agency | Generic AI image tools | Rooptantra · Karigar | |
|---|---|---|---|---|
| Cost for a 20-piece drop | ₹2–4 lakh, plus model and location | ₹40–80k a month on retainer | Cheap — and usually unusable | From ₹70 a photo |
| Turnaround | 2–3 weeks, once everyone is free | 1–3 weeks per brief | Minutes | First photo in ~30 seconds |
| Your actual garment | Yes | Yes | Invents garments — zari and drape go wrong | Validated against your reference photos |
| Reshoots and edits | Another shoot day | Another brief, another invoice | Prompt roulette | Ask in chat, back in seconds |
| Consistent model across catalogue | Only if you rebook her | Depends on casting | No | Your ambassador, cast once and reused |
| Reels from the same shoot | A separate video crew | Extra scope | No | Included, with native dialogue |
A 20-piece drop shot in a studio runs ₹2–4 lakh and three weeks. The same drop with Karigar — 10 photos a piece — is about ₹14,000 and the same afternoon.
AI photoshoots, answered plainly
You upload a front and back flat-lay of the garment — phone photos on a table are fine — and ask Karigar for the shoot in plain language. He reads your brand from your website, casts your ambassador, stages the set, and renders on-model editorial, PDP, lifestyle and banner frames. The first photo is usually back in about 30 seconds and a full launch kit in about 14 minutes.
That is the part Karigar is built around. Every render is validated against your own reference photos — zari and gota lines, zardozi, print repeat, motif scale, dupatta and pallu drape, hem and sleeve length. Anything that drifts is caught and re-rendered before it reaches you, because the garment you sell has to be the garment you shot.
Yes — sarees, lehengas, anarkalis, shararas, kurta sets, co-ords and everyday wear. Draped garments are the reason the reference check exists: pallu fall, pleat count and dupatta placement are compared against your flat-lays rather than guessed at.
No. Two flat-lay phone photos replace the whole set-up — no casting, no studio rental, no mannequin rig and no photographer. If you already shoot on a mannequin or a hanger, those photos work as references too.
Yes. You pick a brand ambassador once and Karigar casts her consistently across every product, so your catalogue and your ads look like one brand rather than a stock-photo collage.
Tell him in chat — “make the backdrop deep teal”, “show the back”, “crop tighter on the bodice”. He re-renders in seconds with the garment untouched, and remembers the preference so the next batch already reflects your taste.
They are produced at listing and ad resolution and cropped per placement — Shopify and marketplace PDPs, Meta and Instagram, WhatsApp, and store banners. If you need a specific size or safe area, ask for it and Karigar renders that crop too.
You start with ₹10,000 in usage credits and no card. On trial rates that is roughly 100 photos. Subscribers pay ₹70 a photo and ₹30 a second of video, with every channel crop included.