Your ROAS, reconciled against real Shopify orders.
Meta claims one number, Google claims another, and your bank account tells a third story. Karigar connects Shopify, Meta Ads, Google Ads and GA4, reconciles what each platform claims against the orders you actually shipped, links every creative to the revenue it drove — and writes your growth review every week.
Shopify
Meta Ads
Google Ads
GA4query_meta_ads · spend + reported ROAS✓query_shopify · orders, revenue by SKU✓reconcile_attribution · GA4 cross-check✓Meta claims 3.4x. Reconciled against your Shopify orders it is 2.6x. Karigar names the ad set doing the inflating and writes the post-mortem.
An analyst who also makes the creative
Dashboards show you what happened. A media buyer tells you what to do. Karigar does both — and then makes the next batch of creative from what actually converted.
True ROAS, not platform ROAS
Meta and Google both count the same order. Karigar reconciles what each platform claims against the orders that actually landed in Shopify, through GA4 — so the number you plan spend on is the number your bank agrees with.
A growth review every week
A written report you can forward: what sold, what fatigued, which creative earned its spend, and what to do next week. A clean PDF, not a dashboard you have to interpret.
Creative tied to revenue
Every photo, reel and banner he makes is linked to the orders it drove. You stop arguing about which creative worked and start reading it.
He learns what sells
The weekly loop distils winners and losers into your brand memory — palettes, poses, hooks, offers — so the next batch of creative starts from proof rather than a guess.
The report your investor asks for, written every Monday.
No one on a five-person team has a spare afternoon to assemble a growth deck. Karigar writes it from the connected data — the same numbers he used to make your creative — and sends a PDF you can forward untouched.
- ✓Revenue, orders and blended ROAS — reconciled, with the gap to platform-reported numbers spelled out
- ✓The creatives and ad sets that earned their spend, and the ones quietly burning it
- ✓Products moving up and sliding down, with the reason where the data supports one
- ✓What to kill, scale or hold next week — in plain language, with the numbers behind each call
What worked. The pink sharara editorial set drove 34% of attributed revenue on 19% of spend. Reuse the pose and the courtyard set for the festive drop.
What did not. “Everyday — Broad” fatigued in four days; frequency past 3.1 with falling click-through. Pause it and the blended number recovers on its own.
Next week. Scale the retargeting set, re-shoot the maroon pants, and put a WhatsApp retention flow behind the customers Meta already paid for.
Measurement is only useful if it changes the next shoot
He creates
Editorial photos, reels, banners and whole festival campaigns — from your real garments.
He publishes
Every asset cropped for Meta, Instagram, WhatsApp and your store, with the right safe space.
He measures
Shopify, Meta, Google Ads and GA4 reconciled, so each asset carries the revenue it truly drove.
He learns
Winners and losers distilled into brand memory. Next week’s creative starts from proof.
Fire an agency and the learning walks out the door. Karigar’s stays yours.
Attribution and reporting, answered plainly
Meta reports the conversions it believes it caused, on its own attribution window, and Google does the same — which is why the two together often claim more revenue than your store actually made. Karigar pulls your real Shopify orders and your GA4 sessions and reconciles them against each platform’s claim, so you see a true blended number and the gap that separates it from the dashboard.
Shopify, Meta Ads, Google Ads and GA4 connect through official read-only OAuth in a click each. You can start with just Shopify and Meta — the reconciliation gets sharper as more of the picture is connected.
Connections are read-only and encrypted. Your data is never sold and never used to train models — it is only ever used to answer your own questions. You can revoke access in one click, any time.
A founder-ready growth review, written not templated: revenue and true ROAS, creative and ad-set performance, products moving up or down, and a short list of what to kill, scale or hold. It arrives as a PDF you can forward to your team or investors without editing it first.
That is the point. Ask “why did my ROAS dip last week?” or “what should I kill, scale or hold?” in chat and Karigar queries the connected sources, shows the working and answers with sources you can check.
No. Karigar analyses, recommends and makes the creative; the spend decisions stay with you. He tells you which ad set is dragging the blended number down and what he would do — you decide whether to act.
Yes, and that is the compounding part. What sold — palettes, poses, hooks, offers, formats — is distilled into your brand memory every week, so the next shoot and the next campaign start from what converted instead of from scratch.
You start with ₹10,000 in usage credits and no card. Analysis, reports and chat are part of the Agentic AI plan (₹15,000 a month at launch, ₹25,000 standard), which also includes ₹7,500 of assets each month at ₹70 a photo and ₹30 a second of video.